This book is designed to be of value to anyone who is studying marketing, whether as a subject in its own right or as a module forming part of any business-related degree or diploma.
However, it provides complete coverage of the topics listed in the Edexcel Guidelines for Units 18 (Advertising and Promotion in Business) and 20 (Sales Planning and Operations), of the BTEC Higher Nationals in Business (revised 2010).
The book contains these sections:
Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.